Some people are good with posing for photographs, and some people aren't. If you aren't, you'll know the pain of having friends, partners, and relatives constantly trying to snap pictures with you. According to the man in the photo, this woman is his wife, and she 'always does this' when they're trying to get a picture together. By 'this,' he means that she always has her eyes closed as the crucial moment.
Fridman might have been able to solve the problem, but as a forward thinker, he knew it wouldn't do them any good. He might be able to fix this one image, but what about all the pictures they're going to take together in the future? If she wore novelty glasses with eyeballs printed on them, everything would always be fine. He's even put some on her here, so they can see how good she'd look.