When we're older, we hope we're just like this couple pictured here. Although we don't know the full story, we bet we can work most of it out. They've gone on vacation, they don't want to be separated from each other in an area they don't know, and so they've taken sartorial steps to make sure it doesn't happen. They're both clearly labeled, and so returning Rita's man to Rita shouldn't be any problem for a helpful passerby.
We can't help but wonder what made this necessary though. Does he have a track record of getting lost, or does Rita sometimes just wander off and leave him fending for himself? The style choices certainly put a smile on the faces of the people around them - one of whom thought it was noteworthy enough to get their camera out and take a picture. Image what a strange statement Rita's shirt makes when he isn't around, though.