There are many people - especially Europeans - who can't say 'Kentucky' without saying 'Fried Chicken' immediately afterward. While it's great to be known for something, it's a little unfair to the great state of Kentucky that half the world bases their opinion of it on the prevalence of one of the world's largest fast-food companies. It has plenty of other things going for it - including, for example, its low cost of living.
The Bluegrass state is among the lowest living costs anywhere in the USA. By this point you've probably spotted a theme; with a couple of exceptions, it's significantly cheaper to live in the south than it is to live in the north. You probably knew that already, but you may not have realized that the difference was quite this dramatic. Despite being known for its bourbon, there are still counties within Kentucky where prohibition has never ended.