The model and body positive activist died on March 1 after a long struggle with ovarian cancer, her family announced on her social media accounts. She was 30.
"Ashley was a country girl at heart who had a passion for life that was undeniable," her family wrote. "She dreamed of making an impact on people's lives. She achieved this through the creation of Elly Mayday which allowed her to connect with all of you. Her constant support and love from her followers held a special place in her heart."
The trailblazing model was born as Ashley Luther in Saskatchewan, Canada, and adopted her new name as she fought her way through the industry as one of the first curvy models.