Some of you might be scratching your heads and wondering how a Super Bowl contending team could be ranked 31st in fan base rankings. To let it be known this data was gathered prior to the start of the 2018-19 NFL season when the Rams had only two seasons in their new hometown of Los Angeles. When the Rams moved from St. Louis to Los Angeles back in 2016, it severely damaged their fanbase who originally thought that owner, Stan Kroenke was going to keep the franchise in Missouri but, decided to relocate the team and move them to the west coast.
The Rams first season in LA didn't go quite as planned as the team ended the season third in the NFC West with a record of 4-12. Since then, the team has become a powerhouse in the league and has won over the community in Los Angeles. If the Rams do end up Super Bowl victors in the upcoming weeks, we can expect their data analysis to differ than of what was taken before the start of the season. The Los Angeles Rams ranked 32nd in fan equity, 32nd in social equity, and 22nd in road equity prior to the beginning of the season.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.