Any sports fanatic that's willing to wear a huge slice of swizz cheese on their heads in public is definitely loyal. And with the Green Bay Packers being fan-owned, the football franchise is one of the most respected in all of football. The Packers have had an established a winning culture since their conception back in 1919. The Green Bay Packers have won a total of four NFL Championships with their latest coming in 2011 led by Aaron Rodgers.
However, this past season the Green Bay Packers struggled to gather wins in bunches and ultimately fired their famed head coach, Mike McCarthy, after starting the season 4-7-1. The Packers have the talent to still remain elite but, something is going on internally with the team that the general public is unaware. Yet the Green Bay Packers are ranked 8th in fan equity, 7th in social equity, and 18th in road equity.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.