The Atlanta Falcons' Super Bowl LI loss to the New England Patriots was one of the most devastating losses the football franchise has ever experienced. Unfortunately, the Falcons have not been able to return to Super Bowl form ever since. However, the Falcons are in one of the most difficult divisions in all of football with competition like the Carolina Panthers and New Orleans Saints rivaling the organization in the NFC South.
This year the Atlanta Falcons ended their season 7-9 and couldn't clinch a playoff berth. Julio Jones struggled early on to find his way into the endzone while the Falcons defensive intensity varied from game to game. The Falcons have potential to be great, they just have to come together as a collective and trust the process. Prior to the beginning of the 2018-19 NFL season, the Atlanta Falcons ranked 23rd in fan equity, 10th in social equity, and 13th in road equity.