You'd think with a fan base that treats every game like it's Halloween and travels so well with their team would rank a lot higher than 21st overall, right? Guess again. Unfortunately, with the Oakland Raiders playing their last game in Oakland this past December and moving to Las Vegas in 2020, the Raiders' fan base could be imploding right before own eyes. Not to mention, the team's performance over the past several seasons have been downright embarrassing. The Raiders finished the 2018-19 season with a division-worst record of just 4-12 after trading away high-level talent in Khalil Mack and Amari Cooper.
Even though the Oakland Raiders have been an extreme disappointment and suffer from leadership issues, somehow fans still show up for them. The Oakland Raiders ranked 31st in fan equity, 19th in social equity, and 4th in road equity (Raider fans travel well, there's a Black Hole in every city).
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.