These four guys just had no idea what was about to happen to them. The young men in the picture are Michael Lang, Artie Kornfield (great name for a festival organizer), John P. Roberts and Joel Rosenman. It was the latter two in particular who invested the money to make the event happen. They probably hoped that a good crowd would turn up and things would go swimmingly. They underestimated the public's appetite.
The four were business partners, and actually just wanted to stage a festival to promote their own music studio. They had almost no relevant experience and were completely out of their depth; aside from the rush to the bank, the failure to sell tickets and the venue changing three times, they didn't do anything about building a stage until less than a month before the festival happened. Everything was done last minute in a rush, with fingers crossed and prayers whispered.
Over the years, weve seen so many food trends come and go, such as ramen burgers, matcha, and spiked ice-cream. Nowadays, were seeing another trend making waves in the food industry. How many times today have you seen an Instagram photo of a scoop of black ice cream, or a cup of black yogurt, or hamburgers with black buns? Indeed, the charcoal trend has taken the world by storm.
So, what gives your latte that deep black shade? Activated charcoal, or coconut ash, is produced by heating coconut shells to insanely high temperatures until theyre burnt to a crisp. The ashes are then increased in size by steaming at high temperatures. Through this process, the ashes become a strong detoxifier, mostly because they become extra absorbent. This product may be purchased in pill form, and promises to alleviate hangovers, minimize the effects of food poisoning, and fight the visible signs of aging.
Activated charcoal is said to boost ones energy as a result of decreasing toxins in the body. However, no evidence proves that detoxifying can lead to increased energy. Also, while it can help cure a hangover, it doesnt necessarily remove alcohol from your blood. It is also said to aid in debloating your stomach because it cleanses your colon but again, this all anecdotal and isnt supported by scientific evidence as of yet. All we can say for sure is that it is a proven detoxifier.