30. Greg Norman - $300m

Greg Norman has the unfortunate reputation of a man who just couldn't quite get it done when the pressure was on. Between 1980 and 1990, he spent almost half of the entire decade ranked as the best golfer in the world on form, but in the final stages of major tournaments his game just fell apart. In a career that should have been full of trophies, all he ever won was two Open Championships, having entered the final day of many other tournaments in the lead, only to collapse and finish second. None of this, though, stopped him making big money.

He has the killer instinct in business that he lacked in golf. The Greg Norman Company has designed over 100 golf courses worldwide, and also manages premier quality restaurants, prime real estate, and even manufactures specialist golfing sunglasses! 'The Great White Shark' is doing just fine financially.

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