Golden Boy by name, Golden Boy by nature. Oscar De La Hoya has the bank balance to go with his auspicious nickname after a career of success both inside and outside the boxing ring. De La Hoya has the distinction of winning ten versions of the world championship across six different weight classes, beating larger men with his speed and smaller men with his power. Only the rise of Manny Pacquaio could stop him, and after tasting the Filipino's power in a 2008 loss, he decided his time as a competitor was over.
Wanting to stay in boxing, he's stayed focus on his Golden Boy Promotions company, which was originally created to promote his own fights, and has been involved in promoting some of the biggest matches in recent years. Ricky Hatton, Bernard Hopkins and Deontay Wilder have all fought under the Golden Boy banner. As of January 2017, they're partnered to work exclusively with ESPN, and bring the network a total of 48 fights in two years.