'Hellraiser' is a quintessential '80s horror franchise. I distinctly remember the VHS cover art from when I was a little kid browsing the local video store. It took me a long time to gather up the courage to rent it. 'Critters' on the other hand, was one I jumped to right away, but I digress. Pinhead, the man with pins coming out of his head, is somehow terrifying even though he seems pretty chill. That's a testament to good character design.
Why did this iteration of 'Hellraiser' fail? The problem here is that this movie came out in 2002, well after any discernible hype for the 'Hellraiser' franchise had faded away. In 2002 people were gearing up for movies like 'Saw.' No one cared about horror. They just wanted to see people brutally injure themselves.