You can call him Puff Daddy. You can call him Diddy. You can call him P Diddy. You can even call him Brother Love or just plain old Sean Combs, but whilst you're deciding which of his many names to use, Diddy is making money.
One of the biggest rap stars of all time, managing six weeks on the Billboard hot 100 with his debut album 'Can't Nobody Hold Me Down', Diddy may actually be even more successful as a producer than he is a performer. During his time at Uptown Records he signed and mentored Mary J Blige, and when he was fired from the company after a disagreement he just opened Bad Boy Records instead and discovered Notorious B.I.G. and Faith Evans, as well as acting as a producer and guide to Usher as he started out his career. Now owner of a clothing line, movie company and two restaurants, Diddy is a one man industry.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.