You can call him Puff Daddy. You can call him Diddy. You can call him P Diddy. You can even call him Brother Love or just plain old Sean Combs, but whilst you're deciding which of his many names to use, Diddy is making money.
One of the biggest rap stars of all time, managing six weeks on the Billboard hot 100 with his debut album 'Can't Nobody Hold Me Down', Diddy may actually be even more successful as a producer than he is a performer. During his time at Uptown Records he signed and mentored Mary J Blige, and when he was fired from the company after a disagreement he just opened Bad Boy Records instead and discovered Notorious B.I.G. and Faith Evans, as well as acting as a producer and guide to Usher as he started out his career. Now owner of a clothing line, movie company and two restaurants, Diddy is a one man industry.