Where was the photographer on this one? It's the photographer's job to make sure the people look good in the photo. Part of that means making sure they face the right way. I feel like that's the bare minimum that you need to do when taking a photo. You can't let someone sit with their back turned to you while taking the photo. No one is being very helpful in this photo though, so you can't just blame the photographer.
My theory is that he's either dead and they're trying to pretend that he's still alive so they can get money somehow, or that he's hideous and doesn't like his picture taken. Either one of those options is very dark and sad. Can you think of anything else that makes more sense? I don't think you can.