You can sell anything as long as the package is a character. Kids love sucking the brains out of a character's head. There's something extra fun about that. Squeeze Its gave you exactly that opportunity. Each bottle had a character's goofy face that you would squeeze to get to their delicious juices. Their faces even looked as if they were getting squeezed. Genius. They were fun to collect too, even though you were basically just collecting trash.
The bottles were the highlight of the drink. Not the type of drink you want to read the nutritional contents of. The juice itself was nothing more than food coloring and sugar. It's the kind of juice that only a kid's throat can withstand. If an adult drank one they'd probably get a sore throat or instant diabetes. Adult bodies are too broken down to fight off all that sugar.