Right now, as you read this, this is happening to someone. They're out in the sun, not thinking about applying sunscreen, and their legs are slowly cooking because of it. No matter how much public knowledge is out there about the dangers of the sun, people will still forget to apply sunscreen. It's just the way the world is. I like it that way though. We all have someone to laugh at (until it's our turn).
I can't believe some of the sunburns that are third degree burns. How the hell do you get third degree burns just by standing somewhere? That's insane to me. It backs up my belief that the world will one day end when we all get cooked over the course of twenty minutes. The temperature will just keep rising until we all die in line at Jamba Juice.