This stylistic design by Laura Su is, to us, a coming of age piece. To many, it may be a slightly sad looking girl in an elegant ballgown, perhaps on her way home after a disappointing night. To us, the color of the dress and the age of the girl is totally relevant to the piece.
Some countries are lucky, in that periods and puberty aren't taboo subjects. We can talk about them openly, we're told what to expect and when to expect it, and we're usually supported through our whole introduction to them. That isn't the case elsewhere in the world, where girls and women are seen as unclean when menstruating and can even be forbidden from contact with other people. In our eyes, this is a young girl coming of age, visited by the red tide of her first period, and feeling shame because of it. And now we want to give her a hug.