This is exactly what it looks like after you die in a Target. You think you're still alive, pay for your merchandise, and then you go to leave and the door says this. Then you live the rest of your eternity wandering a Target whose merchandise is never rotated. If that doesn't sound like hell, I don't know what does. Getting tortured constantly with whips and flaming spears? Oh, yes. That sounds much worse.
People will make fun of you for going through a door in the wrong way, like pushing when you should pull, but with how often those signs are wrong, I'm not surprised that anyone messes them up. We have grown to distrust door signs, with good reason. That's why I found the perfect solution... drop kick your way into every door. You won't ever be let down.