We're slowly starting to accept that subtlety isn't Haderer's strong suit, but since when were caricatures subtle? It doesn't take a genius to work out that the angle he's going for here is that commercialism often cheapens the event that it connects itself to. Millions of people around the world tuned into the most recent Royal Wedding. If it had been the "Sony Royal Wedding", or the "Royal Wedding brought to you by Fedex", it wouldn't have had quite the same air of dignity, would it?
That being said, if Jesus did walk among us in modern times, would he embrace sponsorship as a way of getting his message out, or would he speak out against it? How would many worthwhile companies and causes sustain themselves if it wasn't for sponsorship? As with many things, it's a double-edged sword.