23. Charlotte Russe

The famous motto of women's clothing outlet Charlotte Russe is 'fashion that's trendy, not spendy'. Good quality budget clothing will always be in demand, but it's a hotly contested area when it comes to catching the eyes of customers, and one wrong move in the styling department can see your reputation take a serious hit overnight. Recently not enough buyers have agreed that Charlotte Russe's offerings are all that 'trendy', and so they haven't been 'spendy' in the store.

By the end of 2017, the company had debts of $90m and was seeking to agree payment holidays on store rentals to stave off the threat of bankruptcy. The injection of a $214m loan into the company removed the immediate threat and saw their credit rating revised upwards by S&P, but they still have a long way go to before they're out of the woods. Their Summer 2019 range best be on point!

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