Whenever you see a big business come out with a line or strategy along the lines of 'digital first' or 'priority online', as Neiman Marcus have done, what they're really telling you is 'we're going to start moving our business online because the high street isn't working out anymore'. There are persistent rumors that this luxury clothing store is on the brink of collapse, and that hundreds of staff may be cut loose any day now as they try to balance the books. Sales fell 5% during 2017, and interest payments on their debts are chewing into those takings.
At one point, Neiman Marcus entered into discussions with Hudson's Bay about a takeover, but the Canadian firm backed out when they saw the books, which showed a sharp and constant downward turn in Neiman Marcus' sales. Is there another company out there who can step in and save them?