Luis Quiles is one of the most popular artists today, and this piece is designed to show us the commercialisation of sport. Our highly loved and inspirational athletes are not merely entertainment for the masses - they have now turned into a source for advertisements.
This particular piece showcases how an athlete is filled with ads from top to bottom. Think about the last sports match you just watched and you'll remember that all of the athletes' attire was covered in ads. It's certainly a great way for more and more money to be made off the back of hardworking sportspeople. The more famous they are, the higher their cost is. These days it's not so much about the athlete themselves, or their talent - it's all about how much they can bring in with each advertisement.