Critic score: 20/100 - User score: 8.0/10 - 'Branded' is a dystopian movie where brands seek to infiltrate the public's minds, controlling every aspect of their lives. No, it's not a documentary, though it sounds like one. Big corporations are the enemy in this movie, so let me play conspiracy theorist for a second. If most critics work for big companies, and this movie is about big companies being evil, were the negative reviews an attempt to destroy the film's reputation so the truth could never be told?? It all makes sense. Why would they want this movie to succeed? I've uncovered the truth!
What critics said: "To borrow a hamburger chain's refrain, not lovin' it." This critic's response fits into my conspiracy theory. They're trying to sell us McDonalds in the review by referencing the catch phrase!