It's become our natural reaction to take a video or picture when something interesting happens. That's why when there's a horrible accident, you see more people holding phones than performing CPR. So, for example, if your phone drops in a cake, you may hesitate to grab it since it's a great photo moment. Then again, that's a $1,000 mini computer we're talking about, so maybe the picture isn't really worth it?
Given that so few of us have a camera other than our phone, the immediate question with this person's Twitter post is, "how did you take this photo if your phone is in the cake?" Then you have to ask, "you actually baked the cake with the phone in it and didn't notice?" I'm seriously starting to question their intelligence at this point. Luckily this whole confusing cake crumbles once another Twitter user reveals that the picture came from a Youtube video. There are no winners here, folks. At the end of the day, someone was still dumb enough to bake an iPhone into a cake.