When a child is born into the Bauer family, it would appear that its destiny has already been determined. They will go into the family business, and one day take over the running of the massive Bauer Media Group, which is based in Germany but has influence in print, digital and broadcast media globally. Yvonne Bauer is the fifth generation of her family to have control of the company.
Her family's wealth and her position have made her worth more than $3.5bn, but she has to work hard in return for it. As the owner of 85% of the entire company, she's ultimately responsible for over a hundred television or radio stations, four hundred websites, and six hundred magazines. Presumably, her degree in language studies helps with such a responsibility. Bauer is married with two children, who will presumably go on to become Bauer's sixth generation of owners.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.