Whoever would have thought that you could make a billion dollars by changing the way people approach their eyebrows? Perhaps only one person in history - Anastasia Soare. She was a humble aesthetician when she became fixated with other people's eyebrows, feeling that more could be done with them to enhance the beauty of a face. She took the bold step of launching her own eyebrow-focused cosmetic firm, 'Anastasia Beverly Hills.' The rest is history.
The company doesn't open stores under its own name - instead, it operates as a brand inside more established high-end fashion companies, and that mode of conducting business has seen it establish a presence in over two thousand such establishments worldwide. As the company's sole owner, all the profits come to Soare. So far, that's been more than $1bn. Famous names and faces such as Naomi Campbell and Cindy Crawford have all used Soare's products.