Some billionaires keep a low profile and quietly enjoy their money, and others maintain a high one. Richard Branson falls into the second group, with his aggressive 'Virgin' branding of everything from trains to soda, and his repeated attempts to float around the world on a balloon. Perhaps seeing the negatives that have sometimes come with that level of media intrusion, his daughter Holly Branson has opted to stay out of the limelight, instead qualifying as a doctor.
While she's maintained her medical qualification, she's also come around to the idea of using her $4bn fortune to do some good. She's taken on a role within the Virgin Group Leadership team, which investigates potential routes for the corporate giant to pursue charitable work and build communities. She credits her dad with her altruistic outlook, saying that he always told her that a good business should improve the lives of ordinary people.