When one celebrity makes an expensive purchase and gets a lot of attention for doing it, you can bet that plenty more will be hot on their heels. Brand isn't the only star with a ticket to the stars - Ashton Kutcher is on schedule to join him. Maybe they'll even be in the same rocket. There's a reality television show idea there somewhere.
Two years after Perry's gift to Brand, Kutcher also spent $200,000 with Virgin to book his seat as something of a 'gift to self' while he was going through a divorce with Demi Moore. He's now remarried to Mila Kunis, who isn't as keen on the idea of flying through space as Kutcher is. She's gone on record as saying she'll be quite happy to stay at home and look after the family while he's taking his zero-gravity tour.