16. Jimi Hendrix

16. Jimi Hendrix

From one member of the '27 Club' to another. Jimi Hendrix's unorthodox and psychedelic approach to playing guitar made him one of the most celebrated performers in the world. His sets at the first ever Woodstock Festival and Isle of Wight Festival made him an international megastar, with songs like 'Voodoo Chile' and 'Hey Joe' achieving huge success in the charts. 'Purple Haze' became something of an anthem for Hendrix' generation.

Like far too many rock stars, Hendrix seemed intent on burning out instead of fading away. He drank and partied hard, and developed habits that would ultimately lead to his untimely death. This picture was taken by Hendrix' girlfriend in her back garden on September 17th, 1970. A day later he was dead, having choked on his own vomit after mixing alcohol and sleeping tablets. It had been barely a year since he was the star of the Summer of Love.

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Did You Know...

I

To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.

II

At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.

III

David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.

IV

15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.

V

The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.

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