'The Evil Dead' is a classic film that somehow transcended other grindhouse-style films to become popular with the masses. I think that took some time though. People weren't immediately keen on this movie. That's why you may be able to find plenty of VHS copies of it, but it's much harder to find this particular sleeve. This sleeve design is where the real money is. It's like owning Michael Jackson's glove, pre-rhinestones. Back when Michael only wore gloves to keep warm and hide his fingerprints.
Now Sam Raimi is a legendary director. To think that it all started with a campy, violent movie like this. Since then there have been sequels, a TV show, and all sorts of other media around it. Unfortunately the show was recently cancelled and Bruce Campbell is officially retiring the character of Ash.