The Rams have been on a journey in recent years from being the St. Louis Rams to the Los Angeles Rams. I always find it weird when a team changes territories. It makes the whole territory thing seem a little useless, doesn't it? You spend all your time rooting for a team, and then they just up and leave. It doesn't seem fair.
The horn design on the helmets make for a very striking visual. No other animal has spiraling horns like that, so it is unmistakable. The top right design really pops because of the mix of gold on the textured background. The bottom left design achieves the same striking imagery by using a white background. That being said, I can really get behind including the ram's face as well. The design is just fierce enough to work.