The good thing about having a product name that also explains how to use the product is that it's self explanatory. People love self explanatory. If people have to do research on how to use a product, it'll be dead in the water. Trust me, I know this. I watch Shark Tank. That makes me a business coach. One a Day vitamins is perfect because people are like, "cool. I know what to do, and it sounds easy." Anyone can take one vitamine a day. Two though? You know you're going to forget to take one of them. That's why this one is such a burn. Might as well throw the whole thing out!
About two times a year I get really good at taking vitamins for about a month, then I mysteriously stop. I have no idea why. It's a cycle I just can't break.