Do you remember decades ago when stadiums just had regular names. I'm talking about places like Candlestick Park. There's something pure to that. Now it's Pac Bell Park. In five years when Pac Bell goes bankrupt it'll be Amazon Park or something else. We're just so used to brands getting into every little aspect of our lives that we're normalized to it. It won't be long before we're asking, "you're having a baby soon, right? Which company is sponsoring it?"
Following that train of thought it's not hard to imagine companies trying to sponsor the last supper. We're talking about the biggest dinner in recorded history. It seems ridiculous, but of course that would happen. Think about all the events that we currently take part of that could have been more special if we didn't let brands be a part of them.