People really do love their favorite brands a lot nowadays. The love/hate relationship that people had with their brands in the past has taken a new form and people just love the idea of supporting their favorite brands. This idea is very popular and we hope that it gets even popular. However, some values shouldn't be compromised in the process.
This is Japan and certain fans of Coke had gathered for a Coke Fest. They were all having a good time when someone from within the party came up with these coke heads. Safe to say many of these guys weren't amused, but still had to wear these plastic heads on their head to show their love for the brand. We just wanna know why the woman isn't wearing a coke head on her head here.