The historical battle against megacorporations has finally reached its peak. We haven't been consumers for a very long time, but enemies. First they put out products that we enjoyed, then they tried to rip us off by upping prices, creating monopolies, and reducing size. But we fought back, and voted with our wallets to try and pull them into line.
The manufacturers also fought back, with advertising and psychological warfare. Once social media emerged, they tried to pretend to be our friends. We, in turn, used the social media to bring down companies with a single tweet. Now, the endgame has begun. There's no more Mr. Nice Brand. The gloves are off, and they've resorted to their final gambit: just outright killing us.