Don't feel embarrassed if you don't know what the hell is going on in this image. What you're seeing is a clever little app, developed by ice-cream manufacturer Haagen-Dazs, that uses augmented reality to show classical musicians playing on top of your ice-cream tub. Still confused? So are we, but we'll try and break it down together.
Somehow, through some kind of arcane witchcraft or sorcery, the app can detect the lid on top of a Haagen-Dazs ice-cream tub. It recognizes what flavor it is, too, and in the screen of your phone, overlays a hologram on top of the tub that you're looking at. Someone once said that any sufficiently advanced technology is indistinguishable from magic, and it's sure as heck true in this case.